By Jason LaCanforaIn a time of social unrest, coaches and team owners are scrambling to figure out how to keep the game in the public’s eye without creating a sense of tension.
While some teams have taken steps to remove the media’s ability to report on their teams’ decisions, the league’s new rules require that teams post their final decision-making process on social media.
That’s why we asked NFL executive vice president of public relations, Joe Lockhart, how his organization is dealing with the media storm.
What can you tell me about the new social quid pro quo that the NFL is now imposing on players?
Joe Lockhart: We’re in the process of drafting our new social guidelines that address the impact of social media on the game of football.
That includes a set of rules that we’re working through internally.
There’s no doubt in our minds that the public needs to have access to all aspects of our game.
We’ve got to figure it out, but our first step is to understand how to do it.
So that’s why, first and foremost, we want to make sure that we have a set-up for players that allows them to participate in all aspects.
But at the same time, we’ve got a process that we need to be working through that has been in place for a number of years, and that is, if you’re going to have a social media policy, you’ve got the ability to make those decisions with a team that is going to be accountable.
But, of course, we’re also looking at our fan base as well.
What’s the best way to engage our fan bases in the community, in terms of how to create a healthy atmosphere?
It’s about engagement, it’s about giving them information, it is about being a responsible organization.
The first step, if we are to be truly inclusive, is going after the content that’s out there.
What we’re looking at is how do we empower the players that they’re the ones that are actually in the middle of that process?
And that’s going to mean they have to participate.
We’re going into this with a culture of openness, and we’re going in with a lot of transparency, and I think that’s what’s been important.
But also, as we’re developing the rules and regulations, we are going to work with our players and the league to ensure that the information that we are providing is accurate and we are not trying to put players at risk of getting in trouble with our league.
The rules that have been proposed will be based on the content of the communication.
But we’re not going to create this new, more stringent code of conduct for our players.
We want to create the best possible environment for the players to participate and to make informed decisions about the future of the game.
What do you think the best practices are for players who are watching and participating in social media?
I think there are a couple of things that are important.
One, it would be good to give all our players the ability, as players are, to talk to each other.
We’re talking to them and communicating with them about things like injuries, about the playoffs, about anything that’s on their mind.
If you are having a conversation with a player, you’re not necessarily trying to ask for permission, you don’t need to ask permission, and you don to give it.
We want our players to be able to communicate with each other and have a conversation.
But if you are participating in a team-wide chat or an online chat, you need to do so with a professional tone, a professional approach.
I think those are the most important things.
I think it’s important to keep in mind that the social aspect of this is not only about players, it should be about the fans as well, and if we can give them the ability of being able to be a part of this, it will be very positive for the fans, and it will also help us to foster a healthy culture within our league, and to allow the fans to feel like they are part of the conversation.
The other thing that I think is important is to be honest about what’s really going on with the players.
The reality is, the players aren’t talking about it.
The players aren